Discovery Global Enterprises

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October 12, 2016

Discovery to Expand Eurosport into Fashion and Sports Equipment

Oct. 12, 2016 /LICENSING BIZ/ -- Discovery Consumer Products is now actively looking for partners and retailers for the Eurosport line.

Discovery Consumer Products has launched a licensing programme for Discovery Communications’ Eurosport sport.

Located in 93 countries and reaching 228 million households, Eurosport will expand into consumer products in 2017 with a wide range of cycling products appropriate for both children and adults.

To support the new line of cycling products, Discovery Consumer Products is building a marketing programme that aligns with key broadcasting events, beginning with the Tour de France in July 2017.

Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.

Discovery Consumer Products also plans to expand the brand into lifestyle fashion, entry level sports equipment for kids, and Eurosport Owned Events Merchandise for tournaments such as the FIA World Touring Car Championship.

In addition to making the products available at retailers in local markets, the launch of an e-commerce store for the brand is planned as well.

December 2, 2015

Discovery teams with Spreadshirt for Animal Planet line

Dec. 2, 2015 /LICENSING SOURCE/ -- Personalised apparel specialist to produce themed range across Europe for the brand.

Discovery Consumer Products has teamed up with personalised clothing and accessories specialist, Spreadshirt for a new line of themed Animal Planet merchandise.

Product will be available on Spreadshirt’s online platform in the UK, Germany, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

Items will include t-shirts, long-sleeved tops, hoodies, baby t-shirts, baby bodies and accessories such as baby bibs, mugs, phone cases and bags.

The products – which recently launched in the UK, Germany, Austria and Switzerland – will also roll out in the Nordics in early 2016.

Unique designs are featured including the vintage penguin hoodie, orca t-shirt and kitten baby bib among others. New designs will also continue to be regularly added.

“Partnering with Spreadshirt allows us to launch an array of new designs to Animal Planet fans and consumers across Europe just in time for the holiday season,” said Ian Woods, senior director of licensing at Discovery Consumer Products EMEA and Latin America.

“The new offering truly has something for everyone and Spreadshirt’s creative and individualised approach sets this apparel and accessory line apart from the rest.”

October 22, 2015

Princess Cruises Expands Discovery at Sea Partnership with Introduction of Style at Sea with TLC

SANTA CLARITA, Calif., Oct. 22, 2015 /PRNewswire/ -- What to pack, what to wear and how to look stylish are just a few of the many questions women ask when preparing for a cruise vacation. Princess Cruises and TLC, with the help of fashion expert Stacy London, introduce Style at Sea with TLC, a new guest experience and branded content program, created as part of the line's exclusive Discovery at Sea partnership.

London, well-known stylist, author and magazine editor, is also famous for her time as co-host on TLC's What Not to Wear, the network's longest-running primetime series. Most recently London hosted TLC series Love, Lust or Run where she coaches women on their questionable fashion decisions and, under her tutelage, the women discover what impact wardrobe choices can have across their lives.

TLC has teamed up with Princess Cruises to provide style advice and how-tos to make dressing aboard a cruise carefree and fun. In addition, the cruise line's current Runway at Sea onboard activity, offering Princess guests the chance to model clothing from the line's boutiques, will be revamped.

"Style at Sea with TLC adds to our 'come back new' brand promise, and is designed to give our guests transformative style experiences," said Gordon Ho, senior vice president of global marketing for Princess Cruises. "We're proud to have Stacy London introduce this new program that will help our guests pack fashionably and with style specific to the destination as well as look and feel their best for their own celebrations at sea."

TLC personalities will host a video series to help women choose the best pieces of clothing for their cruise vacation. From providing tips to those who prefer to pack light, to accessorizing a bathing suit, dressing up for a special occasion or applying make-up, Style at Sea with TLC will help take the guesswork out of how to dress for both day and night while on a cruise.

"The Style at Sea program is designed to make all women feel confident throughout their cruise," said London. "Whether they're relaxing on a beach in the Caribbean, whale watching in Alaska, quickly changing from day to night, or getting ready for a romantic celebration, I want all women to know how to express their personal style with confidence anywhere and everywhere, land or sea."

Style at Sea with TLC video content and articles will be available in early 2016.

About Discovery at Sea: Discovery at Sea aboard Princess Cruises is an exclusive partnership, which debuted in 2015 and creates memorable vacation experiences for the whole family. From stargazing to activities featuring Discovery hit shows, to immersive Discovery and Animal Planet shore excursions and Science Channel activities, Princess guests come back with a story to tell. Discovery at Sea offerings include:

Discovery and Animal Planet Shore Excursions – Discovery and Animal Planet Exclusive excursions are unique tours that cannot be booked independently and are available only through Princess Cruises. Discovery Recommended excursions provide enriching and immersive once-in-a-lifetime experiences while Animal Planet Recommended tours show guests the coolest animals around the globe.

Stargazing with Discovery at Sea – Science Channel and Princess Cruises take guests on a cosmic voyage as they look to the skies from the top deck. On this interactive guided tour, a Princess Stargazing Specialist teaches guests how to find their bearings and identify the major constellations, hear the secrets of the stars and the folklore around them. Science Channel's Astrophysicist Dr. Hakeem Oluseyi, who recently cruised the Mediterranean while filming a series of lectures: Celestial Events; Are We Alone?; How the Universe is Made. This content will soon be available on stateroom programming across the entire Princess Cruises fleet.

Shark Week at Sea – Princess brings guests closer than ever to the entertainment phenomenon of Shark Week with premiere television content, onboard parties, trivia games, giveaways and even shark-themed culinary bites and beverages. Discovery Kids and Teens Program – Age-appropriate onboard activities include fun and engaging science experiments made popular by Mythbusters; Animal Planet themed activities; brain teasers and competitions; and videos, puzzles, games and apps from Discovery. Discovery At Sea content is based on top-rated Discovery network properties from Discovery Channel, TLC, Animal Planet and Science Channel. Some of the integrations guests will experience are based on Shark Week, Mythbusters and Deadliest Catch and include show-themed games, trivia and a green screen experience.

To further enhance the cruise experience, Princess features a lineup of television programming including hit shows from Discovery Channel, Animal Planet, Science Channel and TLC for guests to enjoy in their staterooms. Discovery limited-time-only merchandise is also available onboard, offering guests a chance to bring home branded keepsake souvenirs.

Additional information about Discovery at Sea can be found at www.princess.com/discoveryatsea.

About Princess Cruises: One of the best-known names in cruising, Princess Cruises is a global cruise line and tour company operating a fleet of 18 modern cruise ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided with the experience of exceptional customer service. A recognized leader in worldwide cruising, Princess carries 1.7 million guests each year to more than 360 destinations around the globe on more than 150 itineraries ranging in length from three to 111 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE: CUK).

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit discoverycommunications.com.

October 20, 2015

Discovery Consumer Products and Destination America Team up to Launch New E-Commerce Shop: DestinationAmericaStore.com

(Silver Spring, MD)—Discovery Consumer Products announced today the launch of DestinationAmericaStore.com, a dedicated e-commerce shop for Destination America, the only TV network dedicated to all-American entertainment. The new online shopping destination will feature branded merchandise for popular programs including the network’s top series GHOST ASYLUM, currently airing Fridays at 9/8c, and MOUNTAIN MONSTERS.

Phantoms, demons, and shadow creatures beware! GHOST ASYLUM fans can soon own some of the gear used and worn on the show, which follows the Tennessee Wraith Chasers (TWC) ghost-hunting team as they investigate America’s most frightening asylums, penitentiaries and haunted hotspots. Stepping into abandoned locations that only the bravest dare to enter, TWC meshes scientific methodology and ghost-hunting gadgets with their Tennessee wit and thirst for adventure. Pick up some ghost-hunting gadgets of your own at DestinationAmericaStore.com!

The offerings for MOUNTAIN MONSTERS feature some of the most mysterious monsters from throughout the show’s three seasons, such as Devil Dog, Mothman, Bigfoot, Lizard Demon and Grass Man. Products available at launch will include t-shirts, hats and mugs with more to debut in 2016 along with all-new episodes of the #1 hit series. In MOUNTAIN MONSTERS, a team of hardcore hunters and trappers called the Appalachian Investigators of Mysterious Sightings (AIMS) are on a mission to track and capture mysterious creatures that have spawned countless sightings in the Appalachian Mountains for generations. Now fans can sport their own monster-hunting gear while tuning in to the team’s latest investigations.

DestinationAmericaStore.com is the latest e-commerce offering by Discovery Consumer Products, joining successful fan shops including DiscoveryStore.com, TLCstore.com, AnimalPlanetStore.com, ScienceChannelStore.com, discoverystore.com/velocity, and most recently the launch of ShopIDStore.com.

About Destination America: Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.

September 9, 2015

Discovery Consumer Products Partners with Scottford Hospitality to Launch Discovery Destinations

Discovery Consumer Products, the licensing arm of Discovery Communications, is collaborating with Scottford Hospitality on a unique brand to offer travelers Discovery-inspired vacations that encapsulate the spirit of adventure and the thrill of exploration. Launching this fall, Discovery Destinations brings together a collection of resorts around the world with the common theme of igniting curiosity and inspiring guests to explore the world around them.

Discovery Destinations will debut with six partner resorts offering engaging and enlightening activities that represent the brand DNA—adventure, exploration and curiosity. The partner resorts include:

Nantahala Outdoor Center in North Carolina: Nestled in the heart of the Great Smoky Mountains of Bryson City and along the Appalachian Trail, Nantahala Village is the ideal North Carolina vacation destination where guests can enjoy whitewater rafting, zip-lines, paddle boarding, miles of hiking and biking trails and premier trout streams. They can also test their engines on the nearby scenic mountain roads including Tail of the Dragon and Cherohala Skyway.

Shaker Village in Pleasant Hill, Kentucky: The Historic Centre, The Farm, The Preserve and The River of Shaker Village allow guests to explore the lifestyle and culture of the Shaker community, bringing them closer to nature than ever before. Guest can also take advantage of over 3,000 acres of streams, forests, and wide open spaces featuring a 40 mile multi use trail system. Discover the 200 species of local and migrating birds such as Warblers, Tanagers, Bob-O-Links and Henslow’s Sparrows that visit the bird sanctuary each year, and even bring your horse to enjoy the 33 miles of dedicated riding trails.

House on Metolius in Oregon: Beautiful two-hundred acre estate sits astride the Metolius River, with its magnificent view of Mt. Jefferson and Three Finger Jack. Experience this private stretch of river with your family or share the experience with a group. Guests have private access to some of the best waters for fly fishing, as well as hiking and biking in the millions of acres of national forest. The more adventurous can follow the trail that ascent through the Ponderosa forests to the summit of Black Butte.

Goldmoor Inn in Illinois: High above the banks of the Mississippi River with stunning views of the river offering a spa, whirlpool suites, private fireplaces, and romantic dining experiences. Located next to Chestnut Mountain Ski Slopes and minutes from downtown Galena guests can enjoy a wide range of activities from skiing and golfing to wine tours and hot air balloon rides.

Andaman Resort in Moganshan China: Located in the Zhejiang province, guest of the resort will experience superior climate conditions and close proximity to nearby Moganshan scenic attractions. Hiking, canoeing, and mountain biking activities are available throughout the 200 acres of rolling mountains, beautiful landscapes, bamboo forests, and clear springs.

Terra Paradise in Costa Rica: Currently in development, Terra Paradise Eco-Adventure Resort merges a full host of sustainable hospitality, spa and amenities with unique activities and attractions, including the most advanced aerial tram system in Costa Rica and the world’s 4th longest zip line.

Each resort is hand-selected for their uniquely broad list of activities guests can enjoy, embodying four core elements of Discovery Destinations: Nature, Science, Adventure and Animals. From hiking and nature walks, to zip lining and deep sea diving, to eco-tours, cultural immersion and meditation, the innate characteristics of each individual location are maximized to present a one-of-a-kind experience for guests. Resort guests will also enjoy 4 and 5 diamond rated accommodations complimentary to their surroundings, outstanding facilities and exceptional service, ensuring a comfortable stay throughout the duration of their trip.

“Discovery Destinations offers travelers and fans alike, new ways to discover the world first-hand, taking the picturesque scenes and exploration of Discovery’s on-air content to the next level through immersive experiences that entertain and inspire,” said Robert Marick, VP of Global Location Based Entertainment for Discovery Consumer Products. “Whether you seek an adventurous excursion or a guided tour rich in history, each partner resort asks guests to expect the unexpected as they experience aspects of Discovery that are authentic to their surroundings and local culture.”

Travelers will book via an online hub that aggregates featured resorts at discoverydestinations.com. This new resource will allow guests to efficiently and effectively find, research and book locations encompassing their personal criteria.

“Discovery Destinations is more than a list of great places to travel. It is a full suite of services designed to help the adventurous, experience oriented and curious traveler connect with resorts that provide an atmosphere and activities specific to their interests,” said Andy MacLellan, Scottford co-founder. “Discovery’s core DNA makes it the perfect brand behind this collection of resorts and challenges each to live up to the expectations a Discovery fan deserves.” The launch of Discovery Destinations comes as part of Discovery Consumer Products’ ongoing expansion of its location-based portfolio, which includes a partnership with Princess Cruises announced last year, as well as the first Discovery Adventures Park in Moganshan, China announced in July. Discovery Communications and Scottford Hospitality are actively looking for hotel and resort partners that align with the Discovery brand, while providing a best-in-class customer experience and a commitment to creating engaging and memorable vacations.

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

About Scottford Hospitality: Scottford Hospitality is a multiple-service, hospitality consulting, management and development firm headquartered in Atlanta, GA. Led by President and CEO Andrew MacLellan, the Scottford team is experienced in all facets of the hotel industry including business and convention hotels, resorts and urban lifestyle properties located in all regions of North America. Scottford’s leadership offers more than 60 years of business and hospitality industry experience to their clients. To learn more about Scottford Hospitality, please visit www.scottfordenterprises.com.

August 2015

DISCOVERY CONSUMER PRODUCTS ANNOUNCES PARTNERSHIP WITH 4E DE MEXICO FOR NEW PET CARE LINE IN U.S. AND LATIN AMERICAN MARKETS

(Los Angeles, CA) – Discovery Consumer Products, the licensing arm of Discovery Communications, and 4e de Mexico, the leading producer of personal, hygiene, home and pet care products in Mexico, announced today a partnership for quality pet care products in Latin America and the United States. This partnership between Discovery Consumer Products and 4e de Mexico further develops Animal Planet’s pet program in the United States and Latin America.

The extensive line of Animal Planet branded pet care offerings includes shampoo and conditioners for dogs and cats, pet odor neutralizers, pet repellents, pet cleaner and detergent (with and without chlorine), hummingbird pet food and pet food dishes (in Mexico only). 4e’s Animal Planet product line will be available at mass market retailers, specialty stores, price clubs and online retailers in Mexico, the U.S., and throughout Latin America in Belize, Honduras, El Salvador, Nicaragua, Costa Rica, Panamá, Colombia, Perú, Ecuador, Dominican Republic, Chile, Uruguay, Paraguay and Bolivia.

The new pet product line will debut at retail in Spring 2016.

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

June 3, 2015

Discovery Consumer Products Expands Role of Doris Miller to Vice President of Global Retail Sales and Business Development

(Los Angeles, CA) – Discovery Consumer Products, the licensing arm of Discovery Communications, has expanded the role of Doris Miller to oversee Retail Sales and Business Development for Discovery Consumer Products around the world. In her new role as VP of Global Retail Sales and Business Development, Miller will collaborate with the global licensing division to expand, grow and develop retail strategies, while seamlessly extending key North American accounts on a global scale. Miller will continue to play an important role in overall strategic planning for the business across North America, Asia, Europe and Latin America, and is tasked with increasing the company’s retail presence around the world.

Previously VP of Retail Sales and Business Development for North America, Miller is actively extending the reach of the company’s brands at retail including Discovery Channel, Animal Planet, TLC and Discovery Kids. In addition to these already global brands, Miller will now focus on retail strategies for additional priorities including Discovery Expedition, Discovery Adventures, Doki, a character brand on-air in Latin America, and more.

“The expansion of Doris’ role is a true reflection of our core licensing team and efforts to create cohesive and recognizable brands around the world” said Nicolas Bonard, SVP of Discovery Consumer Products. “Over the past year Doris has been instrumental in the growth of our North American licensing business and we believe her expertise and consistency across the global organization is a key component to our continued success.”

Joining the company last summer, Miller is a seasoned executive in the industry and brings experience as a strategic leader, sales driver and brand ambassador to Discovery Consumer Products.

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

May 29, 2015

INVESTIGATION DISCOVERY LAUNCHES ITS INAUGURAL NEWSSTAND SPECIAL REPORT WITH: WOMEN WHO KILL

WOMEN WHO KILL is First in a Series of New Comprehensive Collector’s Editions that Feature Commentary and Analysis from Some of ID’s Key Experts Including Joe Kenda, Darren Kavinoky, Candice DeLong and Michelle Ward

America’s leading mystery-and-suspense TV network, Investigation Discovery, brings its signature storytelling to newsstands this summer in a new line of true-crime special reports. Launched in partnership between Discovery Consumer Products, the licensing arm of Discovery Communications and Topix Media Lab, the inaugural issue is a comprehensive collector’s edition of more than 50 of the most talked-about Women Who Kill, from Jodi Arias to Andrea Yates, as well as those who were acquitted for such crime, such as Amanda Knox and Casey Anthony. Each story is presented in Investigation Discovery’s signature high-quality, in-depth reporting style, including an exclusive interview with Casey Anthony’s defense attorney J. Cheney Mason.This first installment in a series of newsstand special issues also marks the first publishing deal for the network, which debuted on air in 2008 and continues to be a leading cable network among women ages 25 to 54. Women Who Kill is currently available on newsstands nationwide and Amazon.com for $9.99.

Investigation Discovery’s Women Who Kill is a 100-page, special-edition magazine that delves into the backstories, criminal investigations and courtroom dramas behind the most shocking and compelling crimes committed by women. Divided into five sections ─ Killing for Love, Killing for Money, Killing for Themselves, Killing for Justice and Not Guilty ─ this collector’s edition features psychological and legal analysis about these headline-making cases from a panel of Investigation Discovery’s leading on-air experts: Candice DeLong from Deadly Women and Facing Evil; Darren Kavinoky from Deadly Sins, Breaking Point and Did He Do It?; and Dr. Michelle Ward from The Mind of A Murderer and Stalked: Someone’s Watching.

The series of newsstand special reports continues with new titles hitting stands this summer and fall, each with a different theme to further engage true-crime fans and allow them to connect with each case in a whole new way. Next up, Unsolved Mysteries featuring the expert analysis from retired Detective Joe Kenda from Homicide Hunter: Lt. Joe Kenda, will hit stands this July.

About Investigation Discovery: Investigation Discovery (ID) is the leading mystery-and-suspense network on television and America’s favorite “guilty pleasure.” From harrowing crimes and salacious scandals to the in-depth investigations and heart-breaking mysteries that result, ID challenges our everyday understanding of culture, society and the human condition. One of our nation’s fastest-growing cable networks, ID delivers the highest-quality programming to more than 86 million U.S. households and is available in both high definition (HD) and standard definition (SD). For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.

About Topix: Topix Media Lab is a growing magazine and book-publishing house in New York City. Creating nearly 100 high-end bookazines and trade books per year, our expanding list of brand partners includes Investigation Discovery, Discovery Channel, Scientific American, Newsweek, CBS Networks, Reader’s Digest, World Wrestling Entertainment, TV Guide Magazine and more. Bookazines are the fastest-growing section of the national newsstand, and we are proud to be one of the leading publishers in that space. Recently launched Media Lab Books includes pop culture, cooking, history, children’s titles and more.

November 3, 2014

Princess Cruises Partners with Discovery Consumer Products for Onboard Activities and Immersive Shore Excursions Based on Discovery Communications’ Network Brands

Popular Shows From Discovery, TLC, Animal Planet and Science Channel Come Alive Through Hands-On Vacation Experiences For Princess Cruisers.

SANTA CLARITA, Calif. and PAWTUCKET, R.I. (Nov. 3, 2014) – Princess Cruises, one of the world’s best-known names in cruising, and Discovery Consumer Products, the licensing arm of Discovery Communications the world’s #1 pay-TV programmer, today announced their collaboration to create Discovery At Sea, interactive onboard activities and shore excursions to entertain and delight families aboard Princess ships.The new Discovery At Sea cruise vacations will feature themed tours, science activities, hands-on programs and games based on Discovery’s breadth of brands and programming. Debuting on Princess Cruises’ ships in early 2015, the interactive experiences are designed to bring to life the nature, wildlife and history of the regions guests are sailing.

Discovery At Sea content will be based on top-rated Discovery network properties from Discovery Channel, TLC, Animal Planet and Science Channel. Some of the integrations guests will experience are based on Shark Week, Mythbusters and Deadliest Catch.

Guests will be able to let their imaginations set sail with a variety of activities including:

Discovery Under the Stars – Guests on select cruise vacations will forever look up at the night sky in a whole new way after this cosmic voyage from the ship’s top deck. Shark Week at Sea – This experience will challenge adults and kids alike, testing their knowledge of the ocean with trivia games and a variety of themed activities. Baking at Sea with TLC – All ages will be able to join in the fun of learning to bake and decorate cakes by the best pastry chefs at sea. Discovery, Animal Planet and Science Channel Shore Excursions - Offerings will include panning for gold on the Gold Rush inspired tour; getting up-close with each destination’s native animals during Animal Planet tours; and learning how popular foods and beverages go from farm to table on Science Channel How It’s Made tours. Discovery Kids and Teens Program – Age-appropriate onboard activities will include fun and engaging science experiments made popular by Mythbusters; Animal Planet themed activities; brain teasers and competitions; and videos, puzzles, games and apps from Discovery. “This is such an exciting partnership between our two companies because we are both passionate about exploring the world,” said Jan Swartz, president of Princess Cruises. “Discovery’s brands resonate with a growing, global audience and we’ll be bringing some of their most popular programs to life for our guests in the context of the destinations they are visiting on their cruise. We’re creating meaningful and memorable shared experiences while also fueling a lifelong passion for travel.”

“From science and nature to baking, crafting and exploration, the Discovery brands truly provide something for every cruiser to enjoy,” said Nicolas Bonard, SVP of Global Discovery Consumer Products. “This partnership is the perfect integration of our brands into the amazing offering Princess provides its guests onboard, creating a truly unique experience igniting curiosity on every voyage.”

To further enhance the cruise experience, Princess ships will feature a lineup of television programming including hit shows from Discovery Channel, Animal Planet and TLC. Discovery limited-time-only merchandise will also be available onboard, offering passengers a chance to bring home branded keepsake souvenirs.

About Discovery Communications: Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit discoverycommunications.com.

About Princess Cruises: One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 18 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess carries 1.7 million guests each year to destinations around the globe ranging in length from three to 111 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). For more information, please visit princess.com.